Most of the attention — positive and negative — was given to the Big 3, but Miami's role players came through in a huge way when it mattered.
It was a short and painful championship series for the Oklahoma City Thunder, which was defeated by LeBron James and the Miami Heat in five games. But tune-in for the NBA Finals on ABC still delivered the highest
If you look at the NBA Finals viewership by comparing TV and digital, the temptation might be a shrug. But in the context of a live event airing during prime time,
Spanish-language ad airs may herald a changing market for the NBA and TV. But there are risks.
The Thunder enter the offseason with coach Scott Brooks' contract about to expire and James Harden and Serge Ibaka eligible for new deals.
